How evolving rules and roles are making catalogs more even valuable in today’s multi-channel marketing strategies Today’s businesses are keeping catalogs as an important part of their multi-channel marketing strategies, and it’s easy to see why. According to the American Catalog Mailers Association, studies show that...

The very definition of marketing is “the action or business of promoting and selling products or services.” It may seem faulty to adopt an approach to marketing that de-emphasizes the main part of that definition: selling. But companies committed to marketing strategies built on a hard...

Tradeshows are an invaluable way to connect with your ideal clients, but today’s attendees no longer have the leisure, or inclination, to stop at every booth at a show, leaving businesses to face the double challenge of less time and more competition. Statistics show that...

Ninety million and counting. According to the Direct Marketing Association, that’s how many Americans make purchases directly from catalogs. So how can modern marketing strategies capitalize on the power of catalogs to draw customers into their brand story and drive purchases? It all starts with...

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