Behind the Designs: Our Team Talks Inspiration

“I never made one of my discoveries through the process of rational thinking” Albert Einstein


Picture a business card. It may seem small and simple, but if it’s professionally designed, there’s a whole lot behind that 3.5 x 2 inches of stock—things like:

  • layout compositiongary-maucher-business-card-front-lighter-copy
  • principles of design
  • typography
  • any number of digital applications


The discipline of graphic design is a comprehensive one that requires mastery of a wide range of skills. It is a science, to be sure, but that’s only half of the equation. Graphic design is also an art. And art needs more than intellectual knowledge to flourish. Art needs inspiration.



Inspiration, it turns out, isn’t something you can learn. It’s not a formula or a fixed set of principles. Inspiration is more like a way of being in the world that keeps your heart and mind open to possibility.

To be inspired literally means to be “in spirit.” It means being connected to whatever you believe in that’s big and awesome and limitless. When a design is inspired, art mingles with science, and the result can be breathtaking.

There are lots of ways to foster this connection. We asked the members of our team to tell us how they get inspired:



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