Tradeshows are an invaluable way to connect with your ideal clients, but today’s attendees no longer have the leisure, or inclination, to stop at every booth at a show, leaving businesses to face the double challenge of less time and more competition. Statistics show that...

Ninety million and counting. According to the Direct Marketing Association, that’s how many Americans make purchases directly from catalogs. So how can modern marketing strategies capitalize on the power of catalogs to draw customers into their brand story and drive purchases? It all starts with...

Illustrated Designs, Inc.’s President and Owner, Tracey, discovered her love of marketing early as she watched her father build the company from scratch to a successful and dynamic business. After earning her BSBA in Management & Marketing from Kutztown University and working in retail management...

The power of words is something that has inspired Illustrated Designs Inc.’s writer and content developer, Marissa, since childhood. “I still remember getting my first library card,” she says. “That sense of magic and adventure has stayed with me ever since.” A writer whose background includes 17...