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  • Tradeshows are an invaluable way to connect with your ideal clients, but today’s attendees no longer have the leisure, or inclination, to stop at every booth at a show, leaving businesses to face the double challenge of less time and more competition. Statistics show that......

  • As the hub of your online presence, your website is a vital element in your marketing strategy, and a comprehensive multi-channel marketing approach will seek to drive customers to your website as another touchpoint in the customer journey. While trends can be fleeting in nature,......

  • Ninety million and counting. According to the Direct Marketing Association, that’s how many Americans make purchases directly from catalogs. So how can modern marketing strategies capitalize on the power of catalogs to draw customers into their brand story and drive purchases? It all starts with......

  • Illustrated Designs, Inc.’s President and Owner, Tracey, discovered her love of marketing early as she watched her father build the company from scratch to a successful and dynamic business. After earning her BSBA in Management & Marketing from Kutztown University and working in retail management......

  • With a billion active monthly users, 60% of whom log in daily, Instagram’s impact continues to grow, and with it the necessity of incorporating this crucial social media platform into today’s multi-channel marketing strategies. The power of Instagram as a marketing tool is no secret—90%......

  • In an increasingly digital world, there’s one area of marketing that stands out for its ability to bring businesses and customers face to face, and that person-to-person connection is the very thing that drew Event Marketing Strategist Michelle to the world of events and trade......

  • Considering the power of trade shows and events to generate brand awareness and increase brand loyalty, it’s no wonder businesses are increasingly making the effort to capitalize on them. Events offer a unique opportunity to connect face to face with customers—but with so many booths......

  • The power of words is something that has inspired Illustrated Designs Inc.’s writer and content developer, Marissa, since childhood. “I still remember getting my first library card,” she says. “That sense of magic and adventure has stayed with me ever since.” A writer whose background......

  • The New Year is upon us, and with it the usual onslaught of resolutions largely aimed at getting us to make positive changes to improve our health and wellness. But studies like those conducted recently by Smart Insights show that when it comes to our......

  • The digital era is upon us, and the more high tech you can make your marketing the better…. right? While this may seem like a logical strategy, the best modern marketing is based on a multi-media approach that deploys a variety of touch points—including print......