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  • The digital era has opened up a world of opportunity for design options in branding and marketing. But the fact that we can do more faster doesn’t always mean we should; when it comes to marketing, less is often more. Busier isn’t always better Most......

  • It was a love of art and technology that drew Jennifer to web design, a field that allows her to be analytical and creative at the same time. With her BFA from Montclair State University and her Web Design Certificate from Middlesex County College, Jennifer......

  • With 25 years of experience and a “less is more” aesthetic, Graphic Designer Jay’s work is guided by a passion for simplicity and elegance. Jay was drawn to the world of graphic design early on. “It was always something I had a talent for,” he......

  • When it comes to visual merchandising at events, tradeshows, and in retail settings, not all product displays are created equal. With an increasing emphasis on experience, interaction, and personalization, establishing strong and lasting connections with your target audience requires a marketing strategy that touches every......

  •   “It’s not personal. It’s just business.” The phrase popularized by the original Godfather movie may still have its blockbuster appeal, but when it comes to modern marketing, the exact opposite is true: businesses thrive to the extent that they are personal, building customer loyalty......

  • Location. Location. Location. You’ve heard it’s the prime rule of real estate, but when it comes to trade shows, premium spots can be costly. The good news is, if you’re strategic in your planning and the way you make use of your space, you can......

  • Ninety million Americans make purchases directly from catalogs each year, and if they’re involved in the world of marching bands, color guard, or dance, there’s a good chance they’re purchasing from StylePLUS. A leading distributor of footwear, flags, gloves, outerwear, uniforms, formal attire and accessories,......

  • Three seconds. That’s about how long you have to make an impression on the people walking past your display at a trade show or expo. In the increasingly sophisticated and competitive world of trade shows, three seconds may be a narrow window to differentiate your......

  • When was the last time you cleaned out your inbox? How daunting is the task? How much attention do you pay to an individual email when you’re trying to get that number down to zero? Now apply those same questions to your mailbox. You empty......

  • What comes to mind when you think of branding? A logo? A sign or brochure? Having consistent fonts, colors, and graphics? While these elements play an important role in branding your corporate identity, successful branding for today’s market requires a comprehensive strategy for forging a......

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