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  • What comes to mind when you think of branding? A logo? A sign or brochure? Having consistent fonts, colors, and graphics? While these elements play an important role in branding your corporate identity, successful branding for today’s market requires a comprehensive strategy for forging a......

  • Chances are, you don’t give a lot of thought to the breaker box in your home. Tucked away in an inconspicuous part of the house, they don’t often inspire excitement—unless, that is, you’ve experienced Koolbridge Solar, Inc.’s trade show exhibit. With an engaging 3-D display......

  • We all know that LED lights are more energy efficient than standard light bulbs—but by how much? And better yet, what does that actually feel like? Thanks to the interactive 3-D displays and games created by Illustrated Designs, Inc., PECO customers can experience firsthand the......

  • Print catalogs, websites, email campaigns, digital opt-ins for print mailings… with so many options, how do you decide which marketing platform is best for your business? Increasingly, statistics show that the answer isn’t any particular one of the above, but the strategically orchestrated combination of......

  • When it comes to getting your message across, the right copy is essential—but is it enough? With as much as 93% of all human communication being visual, the best marketing marries strong copy with high quality photo and graphic content for an engaging and memorable......

  • Kids are putting down their tablets and picking up welding sticks at America on Wheels Museum’s new Kids’ Garage and Restoration Center, a unique learning center designed specifically for children ages three to 12. The non-profit museum in Allentown, PA is on a mission to......

  • “It’s been a great adventure.” Fifty years ago, Ed Piechocki turned his lifelong love affair with design into a business, growing it from the ground up by pounding the streets of Philadelphia and New York City. Those early days going after illustration and design work......

  • Spotlight On: Bradley Caldwell, Inc. Taking the Typical Out Of Trade Shows Before Instagram. Before Pinterest. Before the internet was even part of daily life, Bradley Caldwell, Inc. (BCI) was creating dynamic visual and multi-sensory experiences with their trade show themes. The family owned and......

  • Trade shows and corporate events can be a goldmine of opportunity, offering companies the chance to attract new clients, solidify existing relationships, gain greater visibility, and establish themselves as market leaders in their field. One Chance for a First Impression First impressions are important—you only......

  • You don’t get a second chance at a first impression. We’ve all heard the phrase before, usually applied to meeting a new person. When it comes to your products and services, though, it’s all about the logo. Your logo is like your advanced salesperson, because......

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