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  • Considering the power of trade shows and events to generate brand awareness and increase brand loyalty, it’s no wonder businesses are increasingly making the effort to capitalize on them. Events offer a unique opportunity to connect face to face with customers—but with so many booths......

  • The power of words is something that has inspired Illustrated Designs Inc.’s writer and content developer, Marissa, since childhood. “I still remember getting my first library card,” she says. “That sense of magic and adventure has stayed with me ever since.” A writer whose background......

  • The New Year is upon us, and with it the usual onslaught of resolutions largely aimed at getting us to make positive changes to improve our health and wellness. But studies like those conducted recently by Smart Insights show that when it comes to our......

  • The digital era is upon us, and the more high tech you can make your marketing the better…. right? While this may seem like a logical strategy, the best modern marketing is based on a multi-media approach that deploys a variety of touch points—including print......

  • The digital era has opened up a world of opportunity for design options in branding and marketing. But the fact that we can do more faster doesn’t always mean we should; when it comes to marketing, less is often more. Busier isn’t always better Most......

  • It was a love of art and technology that drew Jennifer to web design, a field that allows her to be analytical and creative at the same time. With her BFA from Montclair State University and her Web Design Certificate from Middlesex County College, Jennifer......

  • With 25 years of experience and a “less is more” aesthetic, Graphic Designer Jay’s work is guided by a passion for simplicity and elegance. Jay was drawn to the world of graphic design early on. “It was always something I had a talent for,” he......

  • When it comes to visual merchandising at events, tradeshows, and in retail settings, not all product displays are created equal. With an increasing emphasis on experience, interaction, and personalization, establishing strong and lasting connections with your target audience requires a marketing strategy that touches every......

  •   “It’s not personal. It’s just business.” The phrase popularized by the original Godfather movie may still have its blockbuster appeal, but when it comes to modern marketing, the exact opposite is true: businesses thrive to the extent that they are personal, building customer loyalty......

  • Location. Location. Location. You’ve heard it’s the prime rule of real estate, but when it comes to trade shows, premium spots can be costly. The good news is, if you’re strategic in your planning and the way you make use of your space, you can......

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