About This Project

During our discovery call we learned that Alison’s target market consists of entrepreneurs, business owners, and corporate leaders.


It was important to her that we incorporate a blue heron into the design. We are very proud of our designer Jay. He expertly combined the heron as an abstract with a road and landscape depicting a “journey” in a professional logo that will appeal to Alison’s potential clients.


About the company:

Amazing Journey Coaching is a newly formed company. Alison, the founder, uses her work experience in human resources and her training with iPEC, to coach entrepreneurs business owners, and corporate leaders, who are life long learners.


Using the S.O.A.R. approach for results, Alison focuses on helping her clients find freedom, fun, and authenticity, ultimately creating a higher level of success. Learn more at: