Bradley Caldwell, Inc. (BCI) is a family owned and operated wholesale distributor of Pet, Home, Tools & Fencing, Lawn & Garden, Pond, Wild Bird, Equine, and Livestock products services retail centers in 16 states throughout the East Coast. They hold 2 private trade shows per year, so that their vendors and dealers can meet face to face.
“The Porch” was a 3-D facade of a home designed, built and installed by the Illustrated Designs team. It allowed BCI to showcase products on and around the display.
Plants were hand-picked and placed by ID to soften and bring a natural at home feeling to the display area.
Future plans include using the display at the BCI retail training facility.