28 Mar Spotlight On: PECO Hands-on 3-D displays spark a new conversation about energy efficiency
We all know that LED lights are more energy efficient than standard light bulbs—but by how much? And better yet, what does that actually feel like?
Thanks to the interactive 3-D displays and games created by Illustrated Designs, Inc., PECO customers can experience firsthand the difference between standard and energy efficient methods of how to save energy and money in their homes.
Making a difference
As the largest electric and natural gas utility in Pennsylvania, PECO serves approximately 1.6 million electric customers and more than 511,000 natural gas customers in southeastern Pennsylvania. The Philadelphia-based subsidiary of the Exelon Corporation takes consumer education and energy efficiency to heart, and sought out Illustrated Designs, Inc. to up the ante on both at the 100+ community events they participate in annually.
Charged with the task of creating interactive displays to draw more traffic to PECO’s booth, the Illustrated Design, Inc. team developed a series of hands-on props, displays, and games to boost awareness of PECO’s energy efficiency programs, and provide event attendees with recommendations for ways to save energy and money in their home.
Something for everyone
Illustrated Designs, Inc.’s approach included something for everyone—from kids just learning about the importance of saving energy to adults looking to lower their bills and help the environment with increased efficiency…
“It’s rare to be given an opportunity to work on a project like this from concept through fabrication,” says Illustrated Designs, Inc. president Tracey Piechocki. “This project allowed our entire team to do what they do best: think outside the box.”
And think outside the box they did. The end result, a collaboration among dimensional artist and fabricator Chris Paxson, audio-visual expert Barry Cary, senior graphic design artist Jay Scheuerle, voiceover artist Michelle Kane, and project manager Tracey Piechocki, includes:
- An interactive house with lights and voiceovers providing tips for saving energy and money in various rooms of the house.
- Two hand crank generator displays that allow the user to feel how much energy it takes to light a standard vs. LED bulb.
- Plinko style games.
- Photo ops with a super hero light bulb cut-out and social media frames with bases.
Have hand crank, will travel
The Illustrated Designs, Inc. team used a variety of materials to construct the interactive pieces, including wood, vinyl, and Sintra® for the displays, and microprocessors for programming the lighting.
Since some of the pieces are meant for outdoor events without access to electricity, the team developed displays that could work in any situation or environment, like a hand crank generator, the Plinko style game, and props for photo ops to be shared on social media.
There was one other requirement: all the displays needed to fit into a standard SUV, and be light and portable enough to be handled by one or two people for easy transportation to PECO’s many events.
“We made it our goal to construct displays that would be easy for PECO to transport and set up indoors or outdoors, as well as fun and informative for kids of all ages to experience,” says Piechocki. “I was drawn especially to the hand crank generator. After being told how much energy you save with LED lights, it was still shocking to ‘feel’ how much more energy it takes to light a standard light bulb.”
Attracting a crowd
PECO’s commitment to education and energy efficiency is paying off. The interactive booths have increased the company’s visibility at Home Shows and Expos, sparking new conversations and increasing the length of time people spend at PECO’s tables. The hands-on approach is proving particularly attractive to families as young people can press buttons on the house display and receive messages that are easy to understand in a way that keeps them entertained and engaged.
With Illustrated Designs, Inc.’s multipurpose, innovative, and engaging displays, PECO has set the bar even higher as the industry leader in consumer education and energy efficiency.
Illustrated Designs, Inc. has been creating innovative displays for trade shows, offices, and cultural and educational institutions for 30+ years. From concept to installation, their creative design team specializes in 3-D displays to maximize engagement and interaction.