When it comes to getting your message across, the right copy is essential—but is it enough? With as much as 93% of all human communication being visual, the best marketing marries strong copy with high quality photo and graphic content for an engaging and memorable...

Did you know that people process images 60,000 times faster than they process text? The power of images comes from the fact that they affect us on an emotional as well as an intellectual level. We also process visuals in our long-term memory, so they make...

The power of print in a digital world Audio! Video! Animated gifs! The internet’s allure is indisputable, and calls out to business owners and consumers alike with each promise-laden hyperlink. It’s no surprise, then, that the story being told for the last decade or so has often...

"I never made one of my discoveries through the process of rational thinking" -Albert Einstein DESIGN Picture a business card. It may seem small and simple, but if it’s professionally designed, there’s a whole lot behind that 3.5 x 2 inches of stock—things like: layout composition principles...

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