How evolving rules and roles are making catalogs more even valuable in today’s multi-channel marketing strategies Today’s businesses are keeping catalogs as an important part of their multi-channel marketing strategies, and it’s easy to see why. According to the American Catalog Mailers Association, studies show that...

Print catalogs, websites, email campaigns, digital opt-ins for print mailings… with so many options, how do you decide which marketing platform is best for your business? Increasingly, statistics show that the answer isn’t any particular one of the above, but the strategically orchestrated combination of...

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