12 Nov Team Spotlight: Senior Website Designer Jennifer
It was a love of art and technology that drew Jennifer to web design, a field that allows her to be analytical and creative at the same time.
With her BFA from Montclair State University and her Web Design Certificate from Middlesex County College, Jennifer has honed her craft over the past 18 years, designing and revamping sites that help businesses reach and impact their clients.
“I love redesigning websites for clients,” she says, “and seeing their reaction to the new site!”
The newest member of the Illustrated Designs, Inc. Team, Jennifer adds to the full spectrum of services Illustrated Designs offers clients by bringing her expertise in web design, WordPress, email design, mobile app design, corporate presentations, and third-party web site setup (think Kickstarter).
Jennifer finds her inspiration in the people at each company she designs for. “I am inspired by the people at each company I work with,” she says. “I want to use that personal connection to convey confidence in the business’ online presence.”
An inviting site
In the digital era, people expect companies to have a website, but according to Jennifer, “in order for the site to give people the confidence to take the next step and engage with your company, it has to both look great and work well.”
Jennifer encourages businesses to evaluate their website and consider whether it really conveys what the business stands for. “You need the site to be the front door of your business and be inviting to people,” she says, “for them to move forward with your company.”