What Does Your Logo Say About You?

You don’t get a second chance at a first impression.

We’ve all heard the phrase before, usually applied to meeting a new person. When it comes to your products and services, though, it’s all about the logo.

Your logo is like your advanced salesperson, because it often reaches the customer before anything else does. Long before a phone call or conversation happens, prospective customers have seen your logo, and formed an impression of who you are, what you stand for, and what you can offer them.

Working with an experienced graphic designer can help you make a good and lasting first impression with your logo.

At first glance, it may seem like creating a logo is just a matter of finding an image you like, or colors and graphics that are appealing. Fonts, colors, and shapes are the tools of final design, but a really good graphic designer will spend time up front to understand what your company is all about. What makes you tick? How do you see yourself as a company? How do you want others to see you? What’s your target audience?

You’ll know you’ve got a good graphic designer if he or she asks you questions like, “What three words best describe your company?” You’ll know you’ve struck gold if your designer focuses first on ascertaining whether your company is serious or fun, flexible or steadfast, or has a specific agenda, before the focus turns to your favorite color.

When it comes right down to it, what a graphic designer should help you do is create a logo that isn’t just attractive or trendy, but gets to the heart of what your business is about.

The next time you look at one of your favorite logos, think of what the company stands for. How does the logo help tell that story?

Now think of your own business. What story do you want your logo to tell about you?

Illustrated Designs, Inc. specializes in creating logos that get to the heart of what your company is about. Call us today, and let us help you tell your story with a custom designed logo!

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